Launch of new label and new bottle design
Communication campaign based on mineral water boosted by the new packaging of IFRI. The brand should improve its image to gain notoriety, a collective awareness to strengthen its image.
Strategy & Operations
Creation, storyboarding, film direction and post-production of the TVc
Restore confidence, strengthen the emotional attachment to the product and changing consumer behaviour. Successfully rebuild trust with the consumer on the basis of nature and its benefits.